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Digital Communication and Media Linguistics : With Case Studies in Journalism, PR, and Community Communication
This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality.Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media.The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination.Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice.Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.
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Industrial Organization : Competition, Strategy and Policy
Industrial Organisation: Competition, Strategy, Policy provides a thorough treatment of the core concepts and theories underlying the economics of industrial organization. In this new fifth edition, the authors use an array of empirical examples and case studies to analyse the structure, behaviour and performance of firms and industries.
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Digital Media Influence : A Cultivation Approach
Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges.Curiously, the very societies who fear such things are often dismissive of media research.Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies.Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century.It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences.In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues.
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Total Competition : Lessons in Strategy from Formula One
'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One.Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions.In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media.Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.Total Competition is a definitive portrait of modern motorsport.In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough.This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.
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Is the media world's competition legitimate?
The competition in the media world can be considered legitimate as it is driven by the need to attract audiences and advertisers. Media outlets compete for viewership, readership, and online traffic by producing high-quality content and engaging with their audience. However, there are also concerns about the concentration of media ownership and the potential for bias or misinformation, which can impact the legitimacy of the competition. Overall, while competition in the media world is essential for innovation and diversity of voices, it is important to ensure that it is fair and transparent.
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Is the competition by Media Markt real?
Yes, the competition by Media Markt is real. Media Markt is a well-known electronics retailer that frequently runs promotions and contests to engage with customers and attract new ones. These competitions are typically advertised on their website, social media channels, and in-store, making them easily accessible to the public. Winners of these competitions are often announced publicly, further confirming the legitimacy of the contests.
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Is the Media Markt competition a fake?
There is no concrete evidence to suggest that the Media Markt competition is fake. However, some people may question the legitimacy of such competitions due to the high number of participants and the slim chances of winning. It is important to research and verify the credibility of any competition before participating to ensure transparency and fairness.
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Is the competition from Media Markt real?
Yes, the competition from Media Markt is real. Media Markt is a well-known electronics retailer with a strong presence in the market, offering a wide range of products and competitive prices. Their marketing strategies and promotions often attract customers away from other retailers, making them a significant competitor in the electronics retail industry. Businesses in the same industry need to be aware of and respond to the competition from Media Markt to stay competitive and retain their customer base.
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Digital Media : Transformations in Human Communication
The age of digital media has given rise to a new social world.It is a world in which the transmission of information from the few to the many is steadily being supplanted by the multi-directional flow of facts, lies, and ideas.It is a world in which hundreds of millions of people are voluntarily depositing large amounts of personal details in publicly accessible databases.It is a world in which interpersonal relationships are increasingly being conducted in the virtual sphere.Above all, this is a world that seems to be veering off in unpredictable ways from the trends of the immediate past.This book is a probing examination of that world, and of the changes that it has ushered into our lives.In more than thirty essays by a wide range of scholars, this must-have second edition examines the impact of digital media in six areas – information, persuasion, community, gender and sexuality, surveillance and privacy, and cross-cultural communication – and offers an invaluable guide for students and scholars alike.With one exception, all essays are completely new or revised for this volume.
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The Business of Platforms : Strategy in the Age of Digital Competition, Innovation, and Power
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy.Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible.Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation.Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives.They explain how these new entities differ from the powerful corporations of the past.They also question whether there are limits to the market dominance and expansion of these digital juggernauts.Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses.Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors.As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.
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Beijing's Global Media Offensive : China's Uneven Campaign to Influence Asia and the World
A major analysis of how China is attempting to become a media and information superpower around the world, seeking to shape the politics, local media, and information environments of both East Asia and the World. Since China's ascendancy toward major-power status began in the 1990s, many observers have focused on its economic growth and expanding military.China's ability was limited in projecting power over information and media and the infrastructure through which information flows.That has begun to change. Beijing's state-backed media, which once seemed incapable having a significant effect globally, has been overhauled and expanded.At a time when many democracies' media outlets are consolidating due to financial pressures, China's biggest state media outlets, like the newswire Xinhua, are modernizing, professionalizing, and expanding in attempt to reach an international audience.Overseas, Beijing also attempts to impact local media, civil society, and politics by having Chinese firms or individuals with close links buy up local media outlets, by signing content-sharing deals with local media, by expanding China's social media giants, and by controlling the wireless and wired technology through which information now flows, among other efforts. In Beijing's Global Media Offensive - a major analysis of how China is attempting to build a media and information superpower around the world, and how this media power integrates with other forms of Chinese influence - Joshua Kurlantzick focuses on how all of this is playing out in both China's immediate neighborhood - Southeast Asia, Taiwan, Australia, and New Zealand - and also in the United States and many other parts of the world.He traces the ways in which China is trying to build an information and influence superpower, but also critically examines the new conventional wisdom that Beijing has enjoyed great success with these efforts.While China has worked hard to build a global media and information superpower, it often has failed to reap gains from its efforts, and has undermined itself with overly assertive, alienating diplomacy.Still, Kurlantzick contends, China's media, information and political influence campaigns will continue to expand and adapt, helping Beijing exports its political model and protect the ruling Party, and potentially damaging press freedoms, human rights, and democracy abroad.An authoritative account of how this sophisticated and multi-pronged campaign is unfolding, Beijing's Global Media Offensive provides a new window into China's attempts to make itself an information superpower.
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Social Media Storytelling
Offering a radical new toolbox for digital storytellers, this key text contains everything today’s media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences.This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including main platforms such as Twitter, Snapchat, TikTok, Instagram and Facebook.Encouraging a DIY approach, the authors guide readers through various platforms and reveal which are best suited to their users and how to customise stories for different channels.Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns.Contributions from five industry experts expand on privacy, community building and collaboration.The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for.Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories.The book also features accompanying online exercises.
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Can digital media replace traditional forms of communication?
Digital media has certainly transformed the way we communicate, offering new and efficient ways to connect with others. However, traditional forms of communication, such as face-to-face interactions, handwritten letters, and printed materials, still hold value and significance in our lives. While digital media can enhance and supplement traditional communication, it cannot fully replace the personal and tangible aspects of traditional forms. Both digital and traditional communication have their own unique strengths and should be used in conjunction to create a well-rounded communication strategy.
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What is the difference between advertising, publicity, PR, and propaganda?
Advertising is a paid form of communication that promotes a product, service, or idea. Publicity is the act of getting media coverage for a product, service, or organization, often through press releases, media events, or news stories. PR, or public relations, involves managing the spread of information between an organization and the public, often through media relations, community engagement, and crisis management. Propaganda is a form of communication that is used to influence people's beliefs and behaviors, often through biased or misleading information. While advertising, publicity, and PR are typically used for commercial or organizational purposes, propaganda is often associated with political or ideological agendas.
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What influence do digital media have on students?
Digital media has a significant influence on students, shaping their learning experiences and social interactions. It provides access to a wealth of information and resources, allowing students to engage with diverse perspectives and ideas. However, it also presents challenges such as distractions and potential negative impacts on mental health. Digital media can also impact students' communication skills and ability to critically evaluate information. Overall, digital media has the potential to both enhance and hinder students' academic and personal development.
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Can competition avoidance occur in intraspecific competition?
Yes, competition avoidance can occur in intraspecific competition. Intraspecific competition refers to competition between individuals of the same species for limited resources such as food, mates, or territory. In order to avoid direct competition, individuals may exhibit behaviors such as territoriality, resource partitioning, or altering their activity patterns to minimize encounters with competitors. These strategies can help reduce the intensity of competition and allow individuals to coexist within the same population.
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