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Digital Communication and Media Linguistics : With Case Studies in Journalism, PR, and Community Communication
This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality.Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media.The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination.Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice.Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.
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Digital Media Influence : A Cultivation Approach
Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges.Curiously, the very societies who fear such things are often dismissive of media research.Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies.Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century.It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences.In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues.
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Digital Media : Transformations in Human Communication
The age of digital media has given rise to a new social world.It is a world in which the transmission of information from the few to the many is steadily being supplanted by the multi-directional flow of facts, lies, and ideas.It is a world in which hundreds of millions of people are voluntarily depositing large amounts of personal details in publicly accessible databases.It is a world in which interpersonal relationships are increasingly being conducted in the virtual sphere.Above all, this is a world that seems to be veering off in unpredictable ways from the trends of the immediate past.This book is a probing examination of that world, and of the changes that it has ushered into our lives.In more than thirty essays by a wide range of scholars, this must-have second edition examines the impact of digital media in six areas – information, persuasion, community, gender and sexuality, surveillance and privacy, and cross-cultural communication – and offers an invaluable guide for students and scholars alike.With one exception, all essays are completely new or revised for this volume.
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Beijing's Global Media Offensive : China's Uneven Campaign to Influence Asia and the World
A major analysis of how China is attempting to become a media and information superpower around the world, seeking to shape the politics, local media, and information environments of both East Asia and the World. Since China's ascendancy toward major-power status began in the 1990s, many observers have focused on its economic growth and expanding military.China's ability was limited in projecting power over information and media and the infrastructure through which information flows.That has begun to change. Beijing's state-backed media, which once seemed incapable having a significant effect globally, has been overhauled and expanded.At a time when many democracies' media outlets are consolidating due to financial pressures, China's biggest state media outlets, like the newswire Xinhua, are modernizing, professionalizing, and expanding in attempt to reach an international audience.Overseas, Beijing also attempts to impact local media, civil society, and politics by having Chinese firms or individuals with close links buy up local media outlets, by signing content-sharing deals with local media, by expanding China's social media giants, and by controlling the wireless and wired technology through which information now flows, among other efforts. In Beijing's Global Media Offensive - a major analysis of how China is attempting to build a media and information superpower around the world, and how this media power integrates with other forms of Chinese influence - Joshua Kurlantzick focuses on how all of this is playing out in both China's immediate neighborhood - Southeast Asia, Taiwan, Australia, and New Zealand - and also in the United States and many other parts of the world.He traces the ways in which China is trying to build an information and influence superpower, but also critically examines the new conventional wisdom that Beijing has enjoyed great success with these efforts.While China has worked hard to build a global media and information superpower, it often has failed to reap gains from its efforts, and has undermined itself with overly assertive, alienating diplomacy.Still, Kurlantzick contends, China's media, information and political influence campaigns will continue to expand and adapt, helping Beijing exports its political model and protect the ruling Party, and potentially damaging press freedoms, human rights, and democracy abroad.An authoritative account of how this sophisticated and multi-pronged campaign is unfolding, Beijing's Global Media Offensive provides a new window into China's attempts to make itself an information superpower.
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Can digital media replace traditional forms of communication?
Digital media has certainly transformed the way we communicate, offering new and efficient ways to connect with others. However, traditional forms of communication, such as face-to-face interactions, handwritten letters, and printed materials, still hold value and significance in our lives. While digital media can enhance and supplement traditional communication, it cannot fully replace the personal and tangible aspects of traditional forms. Both digital and traditional communication have their own unique strengths and should be used in conjunction to create a well-rounded communication strategy.
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What is the difference between advertising, publicity, PR, and propaganda?
Advertising is a paid form of communication that promotes a product, service, or idea. Publicity is the act of getting media coverage for a product, service, or organization, often through press releases, media events, or news stories. PR, or public relations, involves managing the spread of information between an organization and the public, often through media relations, community engagement, and crisis management. Propaganda is a form of communication that is used to influence people's beliefs and behaviors, often through biased or misleading information. While advertising, publicity, and PR are typically used for commercial or organizational purposes, propaganda is often associated with political or ideological agendas.
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What influence do digital media have on students?
Digital media has a significant influence on students, shaping their learning experiences and social interactions. It provides access to a wealth of information and resources, allowing students to engage with diverse perspectives and ideas. However, it also presents challenges such as distractions and potential negative impacts on mental health. Digital media can also impact students' communication skills and ability to critically evaluate information. Overall, digital media has the potential to both enhance and hinder students' academic and personal development.
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How does genetically modified food influence our future?
Genetically modified food has the potential to influence our future in several ways. It can help address food security issues by increasing crop yield and resistance to pests and diseases. This can also lead to more sustainable agricultural practices by reducing the need for chemical pesticides and herbicides. However, there are also concerns about the long-term health and environmental impacts of genetically modified food, as well as the potential for corporate control over the food supply. Overall, the influence of genetically modified food on our future will depend on how it is regulated, adopted, and integrated into our food systems.
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Social Media Storytelling
Offering a radical new toolbox for digital storytellers, this key text contains everything today’s media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences.This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including main platforms such as Twitter, Snapchat, TikTok, Instagram and Facebook.Encouraging a DIY approach, the authors guide readers through various platforms and reveal which are best suited to their users and how to customise stories for different channels.Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns.Contributions from five industry experts expand on privacy, community building and collaboration.The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for.Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories.The book also features accompanying online exercises.
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Corporate Reputation, Brand and Communication
Why should and how can organisations manage their reputations?All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher.Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers.Just ask BP, Toyota or Tiger Woods.
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Digital Storytelling, Mediatized Stories : Self-representations in New Media
Recent years have seen amateur personal stories, focusing on "me", flourish on social networking sites and in digital storytelling workshops.The resulting digital stories could be called "mediatized stories".This book deals with these self-representational stories, aiming to understand the transformations in the age-old practice of storytelling that have become possible with the new, digital media.Its approach is interdisciplinary, exploring how the mediation or mediatization processes of digital storytelling can be grasped and offering a sociological perspective of media studies and a socio-cultural take of the educational sciences.Aesthetic and literary perspectives on narration as well as questioning from an informatics perspective are also included.
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Strategic Communication : Campaign Planning
Strategic Communication deals with the principles behind strategic communication planning.It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy.This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues.This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.
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What is digital communication?
Digital communication refers to the exchange of information through electronic devices such as computers, smartphones, and tablets. It involves sending and receiving data in the form of text, images, videos, or audio over digital channels like email, social media, messaging apps, and websites. Digital communication allows for instant and efficient communication between individuals or groups regardless of geographical location, making it a vital aspect of modern-day interactions and business operations.
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What is the difference between a marketing strategy and a communication strategy?
A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.
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What are mass media and communication media?
Mass media refers to various forms of communication that reach a large audience, such as television, radio, newspapers, and magazines. Communication media, on the other hand, encompasses all the tools and platforms used to transmit information, including social media, email, and websites. Both mass media and communication media play a crucial role in disseminating information, shaping public opinion, and facilitating communication on a global scale.
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How can I, as a German, in return for the success of Italian spaghetti influencers on social media, influence food?
As a German, you can influence food by showcasing traditional German dishes and recipes on social media platforms. By sharing your love for German cuisine, you can introduce your followers to the rich and diverse flavors of your culture. Additionally, you can collaborate with other food influencers from different countries to create fusion dishes that combine elements of both German and Italian cuisines, creating a unique and exciting culinary experience for your audience. By engaging with your followers and sharing your passion for food, you can inspire others to explore and appreciate the delicious flavors of German cuisine.
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