Products related to Integration:
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Strategic Media Planning and Buying : Integration of Traditional and Digital Media
This book explores media planning, media buying and the advertising landscape in India.It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers. The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses.It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands.The first section of the book introduces the basics of media theory, including data collection methodologies and their application.The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand.The third section discusses the practical nuances of planning – like media mix selections, media vehicle selections and media buying across all types of media. This book will be of interest to students and researchers of business and management studies, media and communication studies as well as to marketing and media professionals working in different sectors of business.
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Digital Marketing : Strategic Planning & Integration
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics.Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet.The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone.Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
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International Assignments : An Integration of Strategy, Research, and Practice
Although firms have been sending employees on international assignments for decades, systematic understanding is sorely lacking.This volume looks at such critical aspects of the assignment process as the selection process, the training required, factors that affect adjustment, performance and commitment, and how to retain and capitalize on the international experience once employees return home. This book is written for human resource managers and executives whose focus includes the global economy and the strategic role of people in achieving international competitiveness.It can be used as a textbook for courses in International Human Resource Management.
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Digital Communication and Media Linguistics : With Case Studies in Journalism, PR, and Community Communication
This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality.Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media.The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination.Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice.Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.
Price: 29.99 £ | Shipping*: 0.00 £
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Can digital media replace traditional forms of communication?
Digital media has certainly transformed the way we communicate, offering new and efficient ways to connect with others. However, traditional forms of communication, such as face-to-face interactions, handwritten letters, and printed materials, still hold value and significance in our lives. While digital media can enhance and supplement traditional communication, it cannot fully replace the personal and tangible aspects of traditional forms. Both digital and traditional communication have their own unique strengths and should be used in conjunction to create a well-rounded communication strategy.
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What is the difference between advertising, publicity, PR, and propaganda?
Advertising is a paid form of communication that promotes a product, service, or idea. Publicity is the act of getting media coverage for a product, service, or organization, often through press releases, media events, or news stories. PR, or public relations, involves managing the spread of information between an organization and the public, often through media relations, community engagement, and crisis management. Propaganda is a form of communication that is used to influence people's beliefs and behaviors, often through biased or misleading information. While advertising, publicity, and PR are typically used for commercial or organizational purposes, propaganda is often associated with political or ideological agendas.
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What influence do digital media have on students?
Digital media has a significant influence on students, shaping their learning experiences and social interactions. It provides access to a wealth of information and resources, allowing students to engage with diverse perspectives and ideas. However, it also presents challenges such as distractions and potential negative impacts on mental health. Digital media can also impact students' communication skills and ability to critically evaluate information. Overall, digital media has the potential to both enhance and hinder students' academic and personal development.
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Is integration important?
Yes, integration is important as it promotes inclusivity and diversity within a society. It allows individuals from different backgrounds to come together, share their experiences, and learn from each other. Integration also helps to reduce social segregation and promotes a sense of belonging and unity. Ultimately, integration is crucial for creating a cohesive and harmonious community.
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Strategic Integration of Social Media into Project Management Practice
The functionality of social networking platforms has caused such technologies to become an integral part of modern society.Once limited to only personal purposes, the use of these platforms within organizations has seen significant growth in recent years. Strategic Integration of Social Media into Project Management Practice is an authoritative reference source for the latest research on benefits and challenges presented by the integration of online social networks in the project development process.Highlighting relevant perspectives on team communication, effective collaboration, and stakeholder engagement, this book is an essential resource for project managers, researchers, graduate-level students, and practitioners interested in the innovative uses of social media in professional settings.
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Motivic Integration
This monograph focuses on the geometric theory of motivic integration, which takes its values in the Grothendieck ring of varieties.This theory is rooted in a groundbreaking idea of Kontsevich and was further developed by Denef & Loeser and Sebag.It is presented in the context of formal schemes over a discrete valuation ring, without any restriction on the residue characteristic.The text first discusses the main features of the Grothendieck ring of varieties, arc schemes, and Greenberg schemes.It then moves on to motivic integration and its applications to birational geometry and non-Archimedean geometry.Also included in the work is a prologue on p-adic analytic manifolds, which served as a model for motivic integration.With its extensive discussion of preliminaries and applications, this book is an ideal resource for graduate students of algebraic geometry and researchers of motivic integration.It will also serve as a motivation for more recent and sophisticated theories that have been developed since.
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Dis//integration
Dis//Integration, a previously unpublished work by William Melvin Kelley, author of A Different Drummer, is a notable and welcome addition to African American literature. The linked "2 novelas, 3 stories, and a little play" that make up DIS//INTEGRATION follow the life journeys of Charles "Chig" Dunford from his Nanny Eva sermonizing from her front porch, when he is only seventeen, to his peripatetic studies in Reupeo (an anagram of Europe) as a college student, to his unsettled bachelorhood as an English professor at a small Vermont college, where he continues to struggle to finish his life-long study of theReupeonese author Dupukshamin and find true love. Along the way, as Chig's sentimental education unfolds, we meet an array of memorable characters: John Hoenir, the Hemingway-esque expatriate novelist who takes Chig under his wing; Wendy Whitman, an actress passing for white, who breaks Chig's heart; Merry, his troubled teen-age niece who Chig, in middle-age, agrees to look after; Raymond Winograd, the villainous department chair; Renka Bravo, the alluring dancer who might just make Chig an honest man; and one hundred Africans mysteriously chained together in the lower decks of Chig's homeward-bound transatlantic liner. DIS//INTEGRATION is an odyssey through time in which past and future combine and re-combine to give the arc of a full life.
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European Integration Theory
With coverage of both traditional and critical theories and approaches to European integration and their application, this is the most comprehensive textbook on European integration theory and an essential guide for all students and scholars interested in the subject.Throughout the text, a team of leading international scholars demonstrate the current relevance of integration theory as they apply these approaches to real-world developments and crises in the contemporary European Union.
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What is the difference between numerical integration and regular integration?
Numerical integration involves approximating the value of a definite integral using numerical methods, such as the trapezoidal rule or Simpson's rule. This approach is used when the function being integrated is difficult or impossible to integrate analytically. Regular integration, on the other hand, refers to the process of finding the antiderivative of a function and evaluating it at the limits of integration to find the exact value of the definite integral. This method is used when the function can be integrated using standard calculus techniques. In summary, numerical integration is an approximation method, while regular integration provides exact solutions when possible.
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What is Western integration?
Western integration refers to the process of countries in the Western world coming together to collaborate and cooperate on various political, economic, and social issues. This can include forming alliances, trade agreements, and partnerships to promote shared values and goals. Western integration is often seen as a way to strengthen relationships between countries in the Western hemisphere and work towards common objectives for the benefit of all involved.
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What does integration mean?
Integration refers to the process of combining different elements or parts into a unified whole. In the context of society, integration often refers to the inclusion and participation of all individuals, regardless of their background or differences, in various aspects of society such as education, employment, and social activities. It involves creating a cohesive and harmonious environment where diversity is respected and celebrated. Integration is essential for promoting equality, fostering social cohesion, and building a more inclusive and tolerant society.
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How can integration succeed?
Integration can succeed through fostering open communication, promoting cultural understanding, and providing support for individuals to adapt to their new environment. It is important for both the host community and newcomers to be willing to learn from each other and respect each other's differences. Providing access to language classes, job training, and social services can also help facilitate the integration process. Ultimately, creating a welcoming and inclusive environment where everyone feels valued and accepted is key to successful integration.
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