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Digital Communication and Media Linguistics : With Case Studies in Journalism, PR, and Community Communication
This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality.Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media.The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination.Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice.Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.
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Digital Media Influence : A Cultivation Approach
Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges.Curiously, the very societies who fear such things are often dismissive of media research.Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies.Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century.It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences.In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues.
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Digital Media : Transformations in Human Communication
The age of digital media has given rise to a new social world.It is a world in which the transmission of information from the few to the many is steadily being supplanted by the multi-directional flow of facts, lies, and ideas.It is a world in which hundreds of millions of people are voluntarily depositing large amounts of personal details in publicly accessible databases.It is a world in which interpersonal relationships are increasingly being conducted in the virtual sphere.Above all, this is a world that seems to be veering off in unpredictable ways from the trends of the immediate past.This book is a probing examination of that world, and of the changes that it has ushered into our lives.In more than thirty essays by a wide range of scholars, this must-have second edition examines the impact of digital media in six areas – information, persuasion, community, gender and sexuality, surveillance and privacy, and cross-cultural communication – and offers an invaluable guide for students and scholars alike.With one exception, all essays are completely new or revised for this volume.
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Sports Publicity : A Practical Approach
In the fourth edition of his groundbreaking guide to communications in sports, Joe Favorito draws on knowledge gained from interviews with thought leaders from across the sports industry to introduce the skills, knowledge, and techniques needed to become a successful communicator. The book outlines the history of sports communications; explores the most important professional themes, topics, and issues; and highlights exciting opportunities for future development.With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as digital and social media strategy, crisis management, creative writing, the value of audio storytelling, and the role of communications in business.This new edition includes more international and diverse case studies, interviews, and best practices, reflecting on how the sport communications business has become more integrated since 2020 and considering lessons learned through and after the COVID-19 pandemic.It also includes expanded coverage of cause marketing, athletes as brands, social media, multicultural media relations, gaming, and brand integration.No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing, or communications and any PR practitioner looking to improve their professional skills. The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com.Both of these resources are perfect companions to this book.
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Can digital media replace traditional forms of communication?
Digital media has certainly transformed the way we communicate, offering new and efficient ways to connect with others. However, traditional forms of communication, such as face-to-face interactions, handwritten letters, and printed materials, still hold value and significance in our lives. While digital media can enhance and supplement traditional communication, it cannot fully replace the personal and tangible aspects of traditional forms. Both digital and traditional communication have their own unique strengths and should be used in conjunction to create a well-rounded communication strategy.
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What is the difference between advertising, publicity, PR, and propaganda?
Advertising is a paid form of communication that promotes a product, service, or idea. Publicity is the act of getting media coverage for a product, service, or organization, often through press releases, media events, or news stories. PR, or public relations, involves managing the spread of information between an organization and the public, often through media relations, community engagement, and crisis management. Propaganda is a form of communication that is used to influence people's beliefs and behaviors, often through biased or misleading information. While advertising, publicity, and PR are typically used for commercial or organizational purposes, propaganda is often associated with political or ideological agendas.
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What is the sports betting strategy 2?
Sports betting strategy 2 involves focusing on a specific sport or league that you are knowledgeable about. By specializing in one area, you can better understand the teams, players, and trends, giving you an edge when placing bets. This strategy also involves doing thorough research, analyzing statistics, and staying disciplined with your betting decisions. By being selective with your bets and taking a strategic approach, you can increase your chances of making profitable wagers in the long run.
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What influence do digital media have on students?
Digital media has a significant influence on students, shaping their learning experiences and social interactions. It provides access to a wealth of information and resources, allowing students to engage with diverse perspectives and ideas. However, it also presents challenges such as distractions and potential negative impacts on mental health. Digital media can also impact students' communication skills and ability to critically evaluate information. Overall, digital media has the potential to both enhance and hinder students' academic and personal development.
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Beijing's Global Media Offensive : China's Uneven Campaign to Influence Asia and the World
A major analysis of how China is attempting to become a media and information superpower around the world, seeking to shape the politics, local media, and information environments of both East Asia and the World. Since China's ascendancy toward major-power status began in the 1990s, many observers have focused on its economic growth and expanding military.China's ability was limited in projecting power over information and media and the infrastructure through which information flows.That has begun to change. Beijing's state-backed media, which once seemed incapable having a significant effect globally, has been overhauled and expanded.At a time when many democracies' media outlets are consolidating due to financial pressures, China's biggest state media outlets, like the newswire Xinhua, are modernizing, professionalizing, and expanding in attempt to reach an international audience.Overseas, Beijing also attempts to impact local media, civil society, and politics by having Chinese firms or individuals with close links buy up local media outlets, by signing content-sharing deals with local media, by expanding China's social media giants, and by controlling the wireless and wired technology through which information now flows, among other efforts. In Beijing's Global Media Offensive - a major analysis of how China is attempting to build a media and information superpower around the world, and how this media power integrates with other forms of Chinese influence - Joshua Kurlantzick focuses on how all of this is playing out in both China's immediate neighborhood - Southeast Asia, Taiwan, Australia, and New Zealand - and also in the United States and many other parts of the world.He traces the ways in which China is trying to build an information and influence superpower, but also critically examines the new conventional wisdom that Beijing has enjoyed great success with these efforts.While China has worked hard to build a global media and information superpower, it often has failed to reap gains from its efforts, and has undermined itself with overly assertive, alienating diplomacy.Still, Kurlantzick contends, China's media, information and political influence campaigns will continue to expand and adapt, helping Beijing exports its political model and protect the ruling Party, and potentially damaging press freedoms, human rights, and democracy abroad.An authoritative account of how this sophisticated and multi-pronged campaign is unfolding, Beijing's Global Media Offensive provides a new window into China's attempts to make itself an information superpower.
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Social Media Storytelling
Offering a radical new toolbox for digital storytellers, this key text contains everything today’s media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences.This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including main platforms such as Twitter, Snapchat, TikTok, Instagram and Facebook.Encouraging a DIY approach, the authors guide readers through various platforms and reveal which are best suited to their users and how to customise stories for different channels.Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns.Contributions from five industry experts expand on privacy, community building and collaboration.The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for.Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories.The book also features accompanying online exercises.
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Corporate Reputation, Brand and Communication
Why should and how can organisations manage their reputations?All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher.Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers.Just ask BP, Toyota or Tiger Woods.
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Digital Storytelling, Mediatized Stories : Self-representations in New Media
Recent years have seen amateur personal stories, focusing on "me", flourish on social networking sites and in digital storytelling workshops.The resulting digital stories could be called "mediatized stories".This book deals with these self-representational stories, aiming to understand the transformations in the age-old practice of storytelling that have become possible with the new, digital media.Its approach is interdisciplinary, exploring how the mediation or mediatization processes of digital storytelling can be grasped and offering a sociological perspective of media studies and a socio-cultural take of the educational sciences.Aesthetic and literary perspectives on narration as well as questioning from an informatics perspective are also included.
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Is this strategy potentially useful for sports betting?
Yes, this strategy could potentially be useful for sports betting. By analyzing historical data and identifying patterns, bettors can make more informed decisions when placing bets. However, it's important to remember that sports betting involves a degree of uncertainty and no strategy can guarantee success. It's also crucial to continuously update and refine the strategy based on new data and trends in order to stay competitive in the sports betting market.
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What influence does sponsorship have on sports?
Sponsorship has a significant influence on sports as it provides financial support for athletes, teams, and events. This financial backing allows for the development of facilities, training programs, and the overall growth of the sport. Additionally, sponsorship can increase the visibility and popularity of a sport through marketing and advertising efforts, attracting more fans and participants. Overall, sponsorship plays a crucial role in the success and sustainability of sports at all levels.
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How does sports negatively influence my report card?
Sports can negatively influence your report card if you spend too much time on sports and not enough time on studying and completing assignments. If you are constantly at practice or games, you may not have enough time to focus on your schoolwork, leading to lower grades. Additionally, the physical and mental exhaustion from sports can impact your ability to concentrate and perform well academically. It's important to find a balance between sports and academics to ensure success in both areas.
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How does body structure influence the choice of sports?
Body structure plays a significant role in determining the most suitable sports for an individual. For example, individuals with long limbs and lean bodies may excel in sports like swimming or basketball, where reach and agility are important. On the other hand, individuals with a more compact and muscular build may be better suited for sports like weightlifting or rugby, where strength and power are key. Understanding one's body structure can help in choosing a sport that aligns with their natural strengths and abilities, ultimately leading to better performance and enjoyment.
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