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  • Compelling Communication : Writing, Public Speaking and Storytelling for Professional Success
    Compelling Communication : Writing, Public Speaking and Storytelling for Professional Success

    Do your communication skills let you down? Do you struggle to explain and influence, persuade and inspire?Are you failing to fulfil your potential because of your inability to wield words in the ways you'd like?This book has the solution. Written by a University of Cambridge Communication Course lead, journalist and former BBC broadcaster, it covers everything from the essentials of effective communication to the most advanced skills.Whether you want to write a razor sharp briefing, shine in an important presentation, hone your online presence, or just get yourself noticed and picked out for promotion, all you need to know is here.From writing and public speaking, to the beautiful and stirring art of storytelling, and even using smartphone photography to help convey your message, this invaluable book will empower you to become a truly compelling communicator.

    Price: 22.99 £ | Shipping*: 3.99 £
  • Purposeful Communication in a Digital Age : Speaking for Success
    Purposeful Communication in a Digital Age : Speaking for Success

    In recent years, the process and outlet for public speaking has grown with digital progressions such as TED talks and Facebook Live.Purposeful Communication in a Digital Age, 2nd Edition, provides a practical, step-by-step approach to developing and delivering effective speeches.Offering supplementary articles, case studies, and interviews with key leaders within the text and online, this is an all-in-one resource for the traditional, online, or hybrid classroom.The new edition devotes focus to presenting in the digital world, addressing both traditional and contemporary forms of presentation, and specifically directs students on seeking out credible sources when conducting research.Its eResource features video speech examples, classroom exercises, an instructor manual, and a quiz bank.

    Price: 150.00 £ | Shipping*: 0.00 £
  • Making Strategy : Mapping Out Strategic Success
    Making Strategy : Mapping Out Strategic Success

    'Demystifies strategy making while at the same time deepening our understanding of what the process entails.Their work is a marvellous guide for those striving to make sense of complexity' - Karl E.Weick, Rensis Likert Distinguished University Professor of Organizational Behavior and Psychology, University of Michigan 'This book is at the very cutting edge of strategic management theory and yet also of immense practical use.It is truly a rare and stunning achievement' - John M Bryson, McKnight Presidential Professor of Planning and Public Affairs, Hubert H.Humphrey Institute of Public Affairs, University of Minnesota 'Using this book enabled me to facilitate a multicultural team of seven managers so that they very quickly got to grips with the challenges and opportunities facing the organization and developed a realistic workable strategy, whilst at the same time building a real sense of team cohesion and the feeling that individuals had been listened to' - Alison Devine, Director, British Council, Taipai This lucid and highly-accessible text addresses the challenges of how to build a robust and implementable strategy.Strategy making is seen as something relevant to managers of departments, divisions, SME's, as well as the top management teams of public and for-profit organizations. Four key routes to creating a strategy are discussed.These routes, when taken together, provide a powerful means for agreeing a negotiated strategy, and comprise: strategic issue management, agreeing organizational purpose, competitiveness from the exploitation and protection of distinctiveness, and the strategic management of stakeholders.The designs have been used extensively, in a wide range of countries, by management teams in all types of organisations.

    Price: 55.99 £ | Shipping*: 0.00 £
  • Celebrity and New Media : Gatekeeping Success
    Celebrity and New Media : Gatekeeping Success

    This book looks back to the early days of new and social media, to examine the potential threat that such technologies and platforms posed to the mainstream corporate media’s gatekeeping, and its ability to exploit, humiliate, and even violate famous women. Drawing on her own experiences working as part of this gatekeeping system, Stephanie Patrick argues that, in order to combat this threat, the mainstream media doubled down on gendered narratives of meritocracy that legitimized certain (male) celebrities over others.Using a range of case studies spanning "old" media sites and "new," including Disney, Playboy, and reality television, this book demonstrates that sexual exploitation and violation could be considered constitutive of female celebrity, rather than a side effect.Patrick’s case studies include some of America’s most (in)famous celebrities, including Miley Cyrus, Lindsay Lohan, Anna Nicole Smith, Paris Hilton, and Donald Trump, urging readers to question their assumptions about these figures and their public trajectories. This nuanced exploration of patriarchal capitalism and women’s ongoing sexual exploitation by the media will be an important reference for scholars and students of digital and new media, journalism, celebrity studies, and gender studies.

    Price: 135.00 £ | Shipping*: 0.00 £
  • Could you achieve success without social media?

    Yes, it is possible to achieve success without social media. Success can be achieved through hard work, dedication, networking, and building strong relationships in person. While social media can be a helpful tool for reaching a wider audience and building a personal brand, it is not the only path to success. Many successful individuals have achieved their goals without relying on social media platforms.

  • What is the likelihood of success for the fundraising campaign?

    The likelihood of success for the fundraising campaign depends on various factors such as the effectiveness of the campaign strategy, the reach of the target audience, the appeal of the cause, and the level of engagement from potential donors. If the campaign is well-planned, has a compelling message, and utilizes multiple channels for promotion, the likelihood of success is higher. However, success is not guaranteed, and continuous monitoring, adaptation, and engagement with donors are essential to maximize the chances of reaching the fundraising goal.

  • How can one achieve success on social media?

    To achieve success on social media, one should focus on creating high-quality and engaging content that resonates with their target audience. Consistency is key, so it's important to regularly post and interact with followers. Utilizing hashtags, collaborating with influencers, and running targeted ads can also help increase visibility and engagement. Additionally, analyzing data and adjusting strategies based on insights can help optimize performance and drive success on social media platforms.

  • Can digital media replace traditional forms of communication?

    Digital media has certainly transformed the way we communicate, offering new and efficient ways to connect with others. However, traditional forms of communication, such as face-to-face interactions, handwritten letters, and printed materials, still hold value and significance in our lives. While digital media can enhance and supplement traditional communication, it cannot fully replace the personal and tangible aspects of traditional forms. Both digital and traditional communication have their own unique strengths and should be used in conjunction to create a well-rounded communication strategy.

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  • Digital Communication and Media Linguistics : With Case Studies in Journalism, PR, and Community Communication
    Digital Communication and Media Linguistics : With Case Studies in Journalism, PR, and Community Communication

    This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality.Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media.The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination.Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice.Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.

    Price: 29.99 £ | Shipping*: 0.00 £
  • Caesar's Great Success : Sustaining the Roman Army on Campaign
    Caesar's Great Success : Sustaining the Roman Army on Campaign

    Logistics have become a principle, if not a governing factor, in modern military operations.Armies need to be fed and supplied and the larger the army, the greater the logistical difficulties that have to be overcome.Two thousand years ago, when communications were far more primitive, the size of armies was limited by the difficulties of supply.It was because the Romans developed a sophisticated supply system that they were able to maintain large armies in the field - armies that conquered much of the then known world. In Caesar's Great Success: Sustaining the Roman Army on Campaign the authors examine and detail the world's first ever fully-developed logistical supply system - the forerunner of today's complex arrangements.This includes an examination of the sea, river and land transportation of food while on campaign, and of how the food was assembled at the operational bases and subsequently distributed. The defence of the Roman food supplies, and especially of lines of communication, was an important factor in Caesar's operational planning, as was interdicting the enemy's supplies. The eating habits of Caesar's men are considered and what items could be obtained locally by forage and which were taken by requisition - and how much food a legionnaire was expected to carry on campaign. With this, the nature of the actual food consumed by the legionnaires is therefore examined and sample recipes are provided with each chapter of the book to enable the reader to relive those momentous days when Caesar and Rome ruled the world.

    Price: 19.99 £ | Shipping*: 3.99 £
  • Business Problem-Solving and Strategy : Manga for Success
    Business Problem-Solving and Strategy : Manga for Success

    A FUN AND APPROACHABLE WAY TO LEARN IMPORTANT BUSINESS PRINCIPLES Do you want to improve your business performance? Or are you looking for a basic understanding of business strategy?Whatever your reason for picking up this book, Business Problem-Solving and Strategy: Manga For Success makes business strategy concepts easy to understand using practical examples and situations.You’ll read about: Important business analysis tools like SWOT analysis and issue analysisStrategic option assessmentDeveloping and executing a strategy for any business situation The story follows Kazumi who takes over operations at her father’s confectionery company.With the help of her mentor, Business Planning Manager Takeda, she formulates a viable plan for turning the business around, building trust among key stakeholders, and successfully convincing the CEO to implement the plan companywide.With this approachable book, you’ll quickly grasp business analysis topics and have fun learning how to apply them in the real world.Find out why the Manga For Success series—now available in English for the first time—is so popular in Japan, Korea, and beyond.

    Price: 16.99 £ | Shipping*: 3.99 £
  • Rapid Growth, Done Right : Lead, Influence and Innovate for Success
    Rapid Growth, Done Right : Lead, Influence and Innovate for Success

    WINNER: NYC Big Book Award 2020 - Business GeneralCompanies that rapidly grow have one thing in common: their leaders create symbiotic relationships between technical, creative and business minds.Innovation and leadership consultant, Val Wright, provides the tools needed to nurture and harness these connections, the right way. An inspirational CEO who influences and innovates successfully will become the pivotal power in any business by orchestrating an organization that helps everyone dream big while staying grounded and rapidly putting ideas into action. Using examples from a number of leading corporations to provide advice to existing and aspiring CEOs, and featuring interviews with C-suite executives at some of the world's most innovative businesses, Rapid Growth, Done Right is an essential guide to creating products and services that customers will love while delivering consistent growth.

    Price: 16.99 £ | Shipping*: 3.99 £
  • What is the difference between advertising, publicity, PR, and propaganda?

    Advertising is a paid form of communication that promotes a product, service, or idea. Publicity is the act of getting media coverage for a product, service, or organization, often through press releases, media events, or news stories. PR, or public relations, involves managing the spread of information between an organization and the public, often through media relations, community engagement, and crisis management. Propaganda is a form of communication that is used to influence people's beliefs and behaviors, often through biased or misleading information. While advertising, publicity, and PR are typically used for commercial or organizational purposes, propaganda is often associated with political or ideological agendas.

  • What influence do digital media have on students?

    Digital media has a significant influence on students, shaping their learning experiences and social interactions. It provides access to a wealth of information and resources, allowing students to engage with diverse perspectives and ideas. However, it also presents challenges such as distractions and potential negative impacts on mental health. Digital media can also impact students' communication skills and ability to critically evaluate information. Overall, digital media has the potential to both enhance and hinder students' academic and personal development.

  • Is success meaningless?

    Success is not inherently meaningless, as it can bring a sense of accomplishment, fulfillment, and progress towards one's goals. However, the meaning of success can vary greatly from person to person. It is important to define success in a way that aligns with one's values and aspirations, rather than solely focusing on external measures of success such as wealth or status. Ultimately, the meaning of success is subjective and can be deeply personal.

  • Is success luck?

    Success can involve an element of luck, such as being in the right place at the right time or meeting the right people. However, success also requires hard work, determination, and skill. Many successful individuals have put in years of effort and dedication to achieve their goals. While luck can play a role, it is not the sole determinant of success.

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