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    This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality.Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media.The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination.Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice.Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.

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  • Digital Media Influence : A Cultivation Approach
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    Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges.Curiously, the very societies who fear such things are often dismissive of media research.Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies.Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century.It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences.In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues.

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  • Digital Media : Transformations in Human Communication
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    The age of digital media has given rise to a new social world.It is a world in which the transmission of information from the few to the many is steadily being supplanted by the multi-directional flow of facts, lies, and ideas.It is a world in which hundreds of millions of people are voluntarily depositing large amounts of personal details in publicly accessible databases.It is a world in which interpersonal relationships are increasingly being conducted in the virtual sphere.Above all, this is a world that seems to be veering off in unpredictable ways from the trends of the immediate past.This book is a probing examination of that world, and of the changes that it has ushered into our lives.In more than thirty essays by a wide range of scholars, this must-have second edition examines the impact of digital media in six areas – information, persuasion, community, gender and sexuality, surveillance and privacy, and cross-cultural communication – and offers an invaluable guide for students and scholars alike.With one exception, all essays are completely new or revised for this volume.

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  • Beijing's Global Media Offensive : China's Uneven Campaign to Influence Asia and the World
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    A major analysis of how China is attempting to become a media and information superpower around the world, seeking to shape the politics, local media, and information environments of both East Asia and the World. Since China's ascendancy toward major-power status began in the 1990s, many observers have focused on its economic growth and expanding military.China's ability was limited in projecting power over information and media and the infrastructure through which information flows.That has begun to change. Beijing's state-backed media, which once seemed incapable having a significant effect globally, has been overhauled and expanded.At a time when many democracies' media outlets are consolidating due to financial pressures, China's biggest state media outlets, like the newswire Xinhua, are modernizing, professionalizing, and expanding in attempt to reach an international audience.Overseas, Beijing also attempts to impact local media, civil society, and politics by having Chinese firms or individuals with close links buy up local media outlets, by signing content-sharing deals with local media, by expanding China's social media giants, and by controlling the wireless and wired technology through which information now flows, among other efforts. In Beijing's Global Media Offensive - a major analysis of how China is attempting to build a media and information superpower around the world, and how this media power integrates with other forms of Chinese influence - Joshua Kurlantzick focuses on how all of this is playing out in both China's immediate neighborhood - Southeast Asia, Taiwan, Australia, and New Zealand - and also in the United States and many other parts of the world.He traces the ways in which China is trying to build an information and influence superpower, but also critically examines the new conventional wisdom that Beijing has enjoyed great success with these efforts.While China has worked hard to build a global media and information superpower, it often has failed to reap gains from its efforts, and has undermined itself with overly assertive, alienating diplomacy.Still, Kurlantzick contends, China's media, information and political influence campaigns will continue to expand and adapt, helping Beijing exports its political model and protect the ruling Party, and potentially damaging press freedoms, human rights, and democracy abroad.An authoritative account of how this sophisticated and multi-pronged campaign is unfolding, Beijing's Global Media Offensive provides a new window into China's attempts to make itself an information superpower.

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  • Which desktop PC would you recommend for strategy and simulation games?

    I would recommend a desktop PC with a powerful processor, such as an Intel Core i7 or AMD Ryzen 7, to handle the complex calculations and AI in strategy and simulation games. Additionally, a dedicated graphics card, like an NVIDIA GeForce RTX or AMD Radeon RX, is essential for rendering detailed graphics and smooth gameplay. A minimum of 16GB of RAM is also important for multitasking and running these resource-intensive games smoothly. Lastly, a solid-state drive (SSD) would provide faster load times and overall system responsiveness. Overall, a desktop PC with these specifications would provide a great gaming experience for strategy and simulation games.

  • Is life a simulation?

    The question of whether life is a simulation is a philosophical and scientific debate that has been explored by many thinkers. Some argue that the complexity and order of the universe suggest that it could be a simulation created by a higher intelligence or advanced civilization. Others believe that life is not a simulation, but rather a product of natural processes and evolution. Ultimately, the answer to this question is still unknown and may remain a topic of speculation and debate for years to come.

  • Can digital media replace traditional forms of communication?

    Digital media has certainly transformed the way we communicate, offering new and efficient ways to connect with others. However, traditional forms of communication, such as face-to-face interactions, handwritten letters, and printed materials, still hold value and significance in our lives. While digital media can enhance and supplement traditional communication, it cannot fully replace the personal and tangible aspects of traditional forms. Both digital and traditional communication have their own unique strengths and should be used in conjunction to create a well-rounded communication strategy.

  • What is the difference between advertising, publicity, PR, and propaganda?

    Advertising is a paid form of communication that promotes a product, service, or idea. Publicity is the act of getting media coverage for a product, service, or organization, often through press releases, media events, or news stories. PR, or public relations, involves managing the spread of information between an organization and the public, often through media relations, community engagement, and crisis management. Propaganda is a form of communication that is used to influence people's beliefs and behaviors, often through biased or misleading information. While advertising, publicity, and PR are typically used for commercial or organizational purposes, propaganda is often associated with political or ideological agendas.

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  • Corporate Reputation, Brand and Communication
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  • Digital Storytelling, Mediatized Stories : Self-representations in New Media
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    Strategic Communication deals with the principles behind strategic communication planning.It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy.This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues.This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

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  • Is this world a simulation?

    The question of whether our world is a simulation is a topic of philosophical debate. Some argue that advancements in technology and the possibility of creating realistic simulations suggest that it is possible our reality is simulated. Others believe that there is no concrete evidence to support this theory and that our world is real. Ultimately, the answer to this question remains unknown and is open to interpretation.

  • Can life be a simulation?

    The concept of life being a simulation is a philosophical idea that has been debated for years. Some argue that it is possible, given the advancements in technology and the potential for creating highly realistic simulations. Others believe that the complexity and unpredictability of life make it unlikely to be simulated. Ultimately, the question of whether life is a simulation remains unanswered and is open to interpretation and speculation.

  • What is a driving simulation?

    A driving simulation is a virtual environment that replicates real-world driving scenarios and conditions. It allows users to experience driving a vehicle in a controlled setting without the risks associated with actual driving. These simulations can be used for training purposes, research, entertainment, or testing new vehicle technologies. Users interact with the simulation through a steering wheel, pedals, and a screen that displays the virtual environment, providing a realistic driving experience.

  • Search for a manager simulation.

    You can search for a manager simulation game on various platforms such as Steam, Google Play Store, or the Apple App Store. Some popular manager simulation games include Football Manager, Motorsport Manager, and SimCity. These games allow players to take on the role of a manager and make decisions that impact the success of their team or city. Whether you're interested in sports, business, or city-building, there are manager simulation games available to suit your interests.

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