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Digital Communication and Media Linguistics : With Case Studies in Journalism, PR, and Community Communication
This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality.Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media.The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination.Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice.Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.
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Strategic Communication : Campaign Planning
Strategic Communication deals with the principles behind strategic communication planning.It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy.This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues.This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.
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Media and Communication
Media and Communication traces the historical development of media and communication studies in the 20th century. Paddy Scannell explores how the field formed and developed in both North America and in Europe, expertly introducing and explaining a host of essential media thinkers, ideas and concepts along the way. Including a new chapter on media events, this second edition of a classic text provides a comprehensive yet personal – and always accessible – analysis of media and communication theory and history.It is an invaluable resource for students across media and communication studies, cultural studies, and sociology.
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Digital Media : Transformations in Human Communication
The age of digital media has given rise to a new social world.It is a world in which the transmission of information from the few to the many is steadily being supplanted by the multi-directional flow of facts, lies, and ideas.It is a world in which hundreds of millions of people are voluntarily depositing large amounts of personal details in publicly accessible databases.It is a world in which interpersonal relationships are increasingly being conducted in the virtual sphere.Above all, this is a world that seems to be veering off in unpredictable ways from the trends of the immediate past.This book is a probing examination of that world, and of the changes that it has ushered into our lives.In more than thirty essays by a wide range of scholars, this must-have second edition examines the impact of digital media in six areas – information, persuasion, community, gender and sexuality, surveillance and privacy, and cross-cultural communication – and offers an invaluable guide for students and scholars alike.With one exception, all essays are completely new or revised for this volume.
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Can digital media replace traditional forms of communication?
Digital media has certainly transformed the way we communicate, offering new and efficient ways to connect with others. However, traditional forms of communication, such as face-to-face interactions, handwritten letters, and printed materials, still hold value and significance in our lives. While digital media can enhance and supplement traditional communication, it cannot fully replace the personal and tangible aspects of traditional forms. Both digital and traditional communication have their own unique strengths and should be used in conjunction to create a well-rounded communication strategy.
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What is digital communication?
Digital communication refers to the exchange of information through electronic devices such as computers, smartphones, and tablets. It involves sending and receiving data in the form of text, images, videos, or audio over digital channels like email, social media, messaging apps, and websites. Digital communication allows for instant and efficient communication between individuals or groups regardless of geographical location, making it a vital aspect of modern-day interactions and business operations.
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What are communication tools, communication channels, and communication instruments?
Communication tools are the various software or platforms used to facilitate communication, such as email, messaging apps, video conferencing tools, and social media platforms. Communication channels refer to the specific mediums through which messages are transmitted, such as face-to-face interactions, phone calls, written letters, or digital communication. Communication instruments are the physical devices or tools used to aid communication, like smartphones, computers, telephones, or cameras. Together, these elements help individuals and organizations effectively convey information and ideas.
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What are mass media and communication media?
Mass media refers to various forms of communication that reach a large audience, such as television, radio, newspapers, and magazines. Communication media, on the other hand, encompasses all the tools and platforms used to transmit information, including social media, email, and websites. Both mass media and communication media play a crucial role in disseminating information, shaping public opinion, and facilitating communication on a global scale.
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Corporate Reputation, Brand and Communication
Why should and how can organisations manage their reputations?All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher.Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers.Just ask BP, Toyota or Tiger Woods.
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Getting internal communication right starts with having a clear strategy.Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.
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Social Influence, Power, and Multimodal Communication
Social Influence, Power, and Multimodal Communication reveals how democratic leaders and dictators exploit multimodal communication to convince or seduce their audiences, using words, voice, gesture, face, gaze, and posture to boast about their merits or insult and ridicule rivals.Poggi and D'Errico explore questions such as what is charisma, and how do we perceive it in a leader? And how do politicians display their dominance over opponents, or discredit them in TV debates and social media?Starting from a sociocognitive model of social interaction, observational studies reveal the rhetoric of words, hands, and faces, explaining how to see beyond their literal meanings, while experimental studies test their uses and persuasive effects.The authors affirm that multimodality helps others to influence us through displays of dominance, and by undermining our power through comments, insults, irony, ridicule, and parody.The devices of social influence and its multimodal management are illuminated, giving readers insight into how people influence others’ lives by using body language and verbal communication, either explicitly or in subtle but inexorable ways.This fascinating text is a superb resource for students of psychology, communication, pragmatics, and political sciences, as well as for school teachers, politicians, spin doctors, active citizenship workers, and anyone seeking to understand how communicative power is managed, both in politics and everyday social contexts.
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Political Campaign Communication : Principles and Practices
The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns.The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms.Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices. Updated to reflect most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today.Features of the tenth edition:Updates to reflect data on the 2020 election cycleUpdated and expanded discussion of social media platforms and practicesNew art and graphics program to engage students and increase information retentionExpanded discussion of the history, practice, and state of journalism todayNew chapter on local campaigns
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How much do emojis influence our communication?
Emojis have a significant influence on our communication as they help convey emotions, tone, and context in digital conversations. They can help prevent misunderstandings and misinterpretations in text-based communication by adding nuance and clarity. Emojis also contribute to creating a sense of connection and understanding between individuals, especially in informal and casual conversations. Overall, emojis play a crucial role in enhancing and enriching our digital communication.
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Is written communication better than oral communication?
Written communication and oral communication each have their own strengths and weaknesses. Written communication is often preferred for its ability to provide a permanent record of information, allowing for clarity and precision in conveying complex ideas. On the other hand, oral communication can be more immediate and allows for real-time feedback and clarification. Ultimately, the effectiveness of communication depends on the context and the specific goals of the interaction.
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How does online communication differ from offline communication?
Online communication differs from offline communication in several ways. One key difference is the lack of nonverbal cues in online communication, such as body language and tone of voice, which can sometimes lead to misunderstandings. Additionally, online communication allows for asynchronous communication, meaning messages can be sent and received at different times, while offline communication typically occurs in real-time. Online communication also provides a wider reach and the ability to connect with people from all over the world, whereas offline communication is usually limited to those in close physical proximity.
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How does the internet influence our social communication?
The internet has greatly influenced our social communication by providing various platforms for people to connect and interact with each other. Social media platforms, messaging apps, and video conferencing tools have made it easier for people to stay in touch with friends and family, regardless of geographical distance. Additionally, the internet has also facilitated the sharing of information and ideas, allowing for more diverse and global conversations. However, the internet has also brought about challenges such as cyberbullying and the spread of misinformation, which can impact the quality of social communication.
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