Products related to Digital:
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Digital Communication and Media Linguistics : With Case Studies in Journalism, PR, and Community Communication
This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality.Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media.The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination.Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice.Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.
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Digital Media Influence : A Cultivation Approach
Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges.Curiously, the very societies who fear such things are often dismissive of media research.Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies.Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century.It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences.In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues.
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Digital Media : Transformations in Human Communication
The age of digital media has given rise to a new social world.It is a world in which the transmission of information from the few to the many is steadily being supplanted by the multi-directional flow of facts, lies, and ideas.It is a world in which hundreds of millions of people are voluntarily depositing large amounts of personal details in publicly accessible databases.It is a world in which interpersonal relationships are increasingly being conducted in the virtual sphere.Above all, this is a world that seems to be veering off in unpredictable ways from the trends of the immediate past.This book is a probing examination of that world, and of the changes that it has ushered into our lives.In more than thirty essays by a wide range of scholars, this must-have second edition examines the impact of digital media in six areas – information, persuasion, community, gender and sexuality, surveillance and privacy, and cross-cultural communication – and offers an invaluable guide for students and scholars alike.With one exception, all essays are completely new or revised for this volume.
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Digital Storytelling, Mediatized Stories : Self-representations in New Media
Recent years have seen amateur personal stories, focusing on "me", flourish on social networking sites and in digital storytelling workshops.The resulting digital stories could be called "mediatized stories".This book deals with these self-representational stories, aiming to understand the transformations in the age-old practice of storytelling that have become possible with the new, digital media.Its approach is interdisciplinary, exploring how the mediation or mediatization processes of digital storytelling can be grasped and offering a sociological perspective of media studies and a socio-cultural take of the educational sciences.Aesthetic and literary perspectives on narration as well as questioning from an informatics perspective are also included.
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Can digital media replace traditional forms of communication?
Digital media has certainly transformed the way we communicate, offering new and efficient ways to connect with others. However, traditional forms of communication, such as face-to-face interactions, handwritten letters, and printed materials, still hold value and significance in our lives. While digital media can enhance and supplement traditional communication, it cannot fully replace the personal and tangible aspects of traditional forms. Both digital and traditional communication have their own unique strengths and should be used in conjunction to create a well-rounded communication strategy.
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What influence do digital media have on students?
Digital media has a significant influence on students, shaping their learning experiences and social interactions. It provides access to a wealth of information and resources, allowing students to engage with diverse perspectives and ideas. However, it also presents challenges such as distractions and potential negative impacts on mental health. Digital media can also impact students' communication skills and ability to critically evaluate information. Overall, digital media has the potential to both enhance and hinder students' academic and personal development.
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What is digital communication?
Digital communication refers to the exchange of information through electronic devices such as computers, smartphones, and tablets. It involves sending and receiving data in the form of text, images, videos, or audio over digital channels like email, social media, messaging apps, and websites. Digital communication allows for instant and efficient communication between individuals or groups regardless of geographical location, making it a vital aspect of modern-day interactions and business operations.
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Do digital media harm education?
Digital media can have both positive and negative impacts on education. While digital media can provide access to a wealth of information and resources, it can also be a distraction for students and lead to decreased attention spans. Additionally, the constant use of digital media can contribute to a sedentary lifestyle and have negative effects on physical and mental health. It is important for educators and students to find a balance in using digital media for educational purposes while also being mindful of its potential drawbacks.
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Digital Ethics : Media, Communication and Society Volume Five
This fifth volume in Christian Fuchs’s Media, Communication and Society series presents foundations and applications of digital ethics based on critical theory.It applies a critical approach to ethics within the realm of digital technology. Based on the notions of alienation, communication (in)justice, media (in)justice, and digital (in)justice, it analyses ethics in the context of digital labour and the surveillance-industrial complex; social media research ethics; privacy on Facebook; participation, co-operation, and sustainability in the information society; the digital commons; the digital public sphere; and digital democracy.The book consists of three parts. Part I presents some of the philosophical foundations of critical, humanist digital ethics.Part II applies these foundations to concrete digital ethics case studies.Part III presents broad conclusions about how to advance the digital commons, the digital public sphere, and digital democracy, which is the ultimate goal of digital ethics. This book is essential reading for both students and researchers in media, culture, communication studies, and related disciplines.
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Social Media for Fashion Marketing : Storytelling in a Digital World
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape.Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication.Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand’s online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics- Rules of Digital Storytelling- Rethinking Gamification- Strategic Digital Marketing- The Role of Citizen Journalists- The Social Media Looking Glass- World of Influencer Marketing- Visual Consumption Economy- Global Perspective of Social Media
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Brand Storytelling : Integrated Marketing Communications for the Digital Media Landscape
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated marketing communications plan.From the earliest works on storytelling to the latest research, this text explains why storytelling works, the forms storytelling takes and how to develop an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.Quesenberry and Coolsen present a balance of research and theory with practical application and case studies within a classroom friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications.A distinctive approach also presents the strategic plan and campaign process from a digital and social media first perspective.Digital and social are not an add-on or afterthought.TV and radio include CTV, streaming and podcasts. Outdoor is digital boards, mobile and geotargeting. PR is earned, shared, owned, and paid media. Digital is baked in every chapter for today’s environment where digital advertising spending has surpassed traditional. Features:Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics.Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, templates, example assignments, and syllabi.
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Influence : How social media influencers are shaping our digital future
Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020.Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works.As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future.Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform.This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
Price: 10.99 £ | Shipping*: 3.99 £
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What are analog and digital media?
Analog media refers to traditional forms of media that store information in a physical format, such as vinyl records, cassette tapes, and printed photographs. These media rely on physical properties to capture and reproduce sound or images. On the other hand, digital media refers to media that store and transmit information in a digital format, such as MP3 files, digital photographs, and online videos. Digital media uses binary code to represent and transmit information, allowing for easy storage, manipulation, and transmission of data. Overall, analog media relies on physical properties to capture and reproduce information, while digital media uses binary code and electronic devices to store and transmit data.
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How can one use digital radio communication privately?
One can use digital radio communication privately by utilizing encryption features that are available on many digital radios. By setting up secure encryption keys, users can ensure that their communications are only accessible to authorized parties. Additionally, using unique frequencies or channels for communication can help maintain privacy by reducing the chances of interception by unauthorized listeners. It is also important to regularly update encryption keys and maintain secure communication practices to ensure privacy.
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Is digital media really better in school?
Digital media can offer several benefits in schools, such as providing access to a vast amount of information, enabling interactive and engaging learning experiences, and catering to different learning styles. However, it is essential to use digital media thoughtfully and in moderation, as excessive screen time can have negative effects on students' attention spans and overall well-being. Ultimately, the effectiveness of digital media in schools depends on how it is integrated into the curriculum and how it complements traditional teaching methods.
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Do digital media inevitably lead to addiction?
Digital media itself does not inevitably lead to addiction, but it can certainly contribute to addictive behaviors in some individuals. The constant availability and accessibility of digital media can make it easier for people to engage in excessive and compulsive use, leading to addiction. However, addiction is a complex issue that is influenced by a variety of factors, including individual susceptibility, mental health, and social environment. Therefore, while digital media can be a contributing factor to addiction, it is not the sole cause.
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